What Is the California Privacy Rights Act (CPRA)?
Controllo.ai is an AI-powered Compliance Automation Platform designed to CPRA compliance automate risk management, and centralize audit readiness. Controllo was founded in 2022, a product by Accedere, which brings together years of GRC knowledge and Tech expertise.
The California Privacy Rights Act of 2020 (CPRA), also known as Proposition 24, is a California ballot proposition that was approved by a majority of voters after appearing on the ballot for the general election on November 3, 2020. The amendment established a legal and enforceable constitutional right of privacy for every Californian.
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What Is the California Privacy Rights Act (CPRA)?
Welcome to Controllo.ai informative article page. In this article, we provide information about the CPRA. Do you know? What is CPRA It stands for California Privacy Rights Act. In this digital world, we have to know about the california privacy rights act, This act specifically applies to businesses that collect, use, or share the personal information of California residents. controllo.ai & accedere.io hey have more than 20+ years of experience to provide CPRA framework service in California.
controllo.ai introduces the latest update for CPRA as a correction and limitation of sensitive data uses, while requiring businesses to follow stricter data security rules, perform regular audits and risk assessments, and ensure transparent handling of consumer requests. Enforcement is handled by the new California Privacy act Protection Agency (CPPA), and violations can lead to heavy fines, especially for misuse of sensitive personal information. Controllo helps you achieve CPRA compliance through automated workflows like creating Data Flow Diagrams (DFDs) and doing PIA/DPIA on the platform, privacy control mapping, collaboration, etc.
3 Key Features of the California Privacy Rights Act
Nowadays, in 2025, the California Privacy Rights Act has become more popular due to its features. Such as consumer rights, we are explaining here the top 3 features of CPRA. We are starting with expanded consumer rights, which is one popular features of the CPRA framework, as a right to correct inaccurate personal information and the right to limit the use and disclosure of sensitive personal information. We explain below two more essentials points.
- Expanded consumer rights
- Data minimisation
- Sharing and selling of personal data
We are continuing with another feature, data minimisation, which is a key aspect of CPRA for data collection purposes. Retaining data only for as long as needed aligns with the data minimisation principles found in other global privacy laws, such as the GDPR. Do you know? CPR its again the sharing and selling of personal data, company data. It requires businesses to allow consumers to opt out of both selling and sharing their data for targeted advertising purposes.
CPRA vs. CCPA: Understanding the Differences
Do you know? What is the difference between of CPRA and CCPA both are privacy frameworks used as privacy rights and consumer protection for residents of California, USA. When we talk about the CPRA, it stands for California Privacy Rights Act, used as general data security guidance. CPRA are primarily focused on enhancing consumer privacy rights. As well as the CCPA, sand for California Consumer privacy Act It was enacted on June 28, 2018. the CPPA to enforce the privacy Act and monitor CPRA compliance requires businesses to perform regular risk assessments and audits for better data security. When we talk about our company, controllo.ai provides both framework services, simplifies CPPA & CPRA compliance with built-in tools for DFDs, PIA/DPIA, and control mapping across frameworks like GDPR, HIPAA, and CPA, plus real-time chats and progress tracking for smooth collaboration.
Aspect | CCPA | |
Consumer Rights | Right to know, delete, and opt-out | Adds right to correct and limit sensitive data use |
Sensitive Personal Info | Not explicitly defined | Defines sensitive personal info and limits usage |
Enforcement | California Attorney General | California Privacy Protection Agency (CPPA) |
Penalties | $2,500 – $7,500 per violation | More proactive enforcement, same penalties |
Data Retention | No clear rules | Businesses must limit data collection and retention |
Contracts with Third Parties | Not required | Businesses must have contracts with service providers |
Scope | Revenue, data volume thresholds | Expands scope, includes more entities like data brokers |
